Master Builders Solutions Journey To Enabling Net Zero Carbon

    Welcome to the behind-the-scenes of our episode of Trending Today as seen on A&E, Fox Business, & Bloomberg.

    As part of our episode on Trending Today, airing on A&E, Bloomberg Network, and Fox Business Network, we bring you inside the story of Master Builders Solutions and our journey to enable net zero carbon concrete.

    • Concrete is the foundation of our world. Master Builders Solutions is at the forefront of concrete innovation.

    • Our specialty admixtures help our customers enhance concrete performance for meeting and exceeding the most demanding building requirements for sustainable construction.

    • Sustainable construction is really about benefiting everyone living on our planet and Master Builders Solutions will continue to lead the way.

    Featured Experts

    • Dr. Boris Gorella

      Chief Executive Officer, Master Builders Solutions

      A visionary in sustainable construction, Dr. Boris Gorella leads Master Builders Solutions with a forward-thinking vision for global innovations in sustainable construction and net-zero carbon solutions.

    • Dr. Bruce J. Christensen

      President, Master Builders Solutions

      Dr. Bruce J. Christensen brings over two decades of expertise in advancing concrete technology that strengthens the sustainability and durability of modern infrastructure.

    • Paul Seiler

      VP of Global Marketing, Master Builders Solutions

      Paul Seiler is dedicated to raising awareness of innovative solutions that improve concrete’s performance and longevity across diverse projects.

    • Marty Ozinga

      Chief Executive Officer, Ozinga

      Marty Ozinga, multi-generation customer of Master Builders Solutions, champions sustainable practices that make low-carbon concrete a reality for today’s construction industry.

    • John Lee

      Director of Sustainability, Cemstone

      John Lee, long-time Master Builders Solutions customer, spearheads sustainability efforts at Cemstone, driving the adoption of practices that reduce the environmental footprint of concrete.

    • Scott Parson

      President, CRH Americas Materials

      Scott Parson, long-time customer of Master Builders Solutions, leads CRH’s commitment to sustainable construction by focusing on innovative solutions that reduce embodied carbon in concrete.

    "It's Not Cement, It's Concrete".

    Cement is a powdered raw material used in making concrete and admixtures play a critical role in making concrete more sustainable.

    Featured Projects

    Icons of Innovation

    Innovation in Action

    Inside the Technical Center

    The episode also takes viewers into our state-of-the-art Beachwood Technical Center, which houses North America’s largest private concrete lab.

    What Sets Us Apart

    Dr. Boris Gorella

    "Our mission is to Inspire People to Build Better. We are at the forefront of reducing the environmental impact of construction by delivering technologies that enable the creation of durable, resilient structures, and reduce carbon footprints."