Master Builders Solutions Journey To Enabling Net Zero Carbon

Welcome to the behind-the-scenes of our episode of Trending Today as seen on A&E.

As part of our episode on Trending Today, airing on A&E, Bloomberg Network, and Fox Business Network, we bring you inside the story of Master Builders Solutions and our journey to to enable net zero carbon concrete.

  • Concrete is the foundation of our world. Master Builders Solutions is at the forefront of concrete innovation.

  • Our specialty admixtures help our customers enhance concrete performance for meeting and exceeding the most demanding building requirements for sustainable construction.

  • Sustainable construction is really about benefiting everyone living on our planet and Master Builders Solutions will continue to lead the way.

Featured Experts

  • Dr. Boris Gorella

    Chief Executive Officer, Master Builders Solutions

    A visionary in sustainable construction, Dr. Boris Gorella leads Master Builders Solutions with a forward-thinking vision for global innovations in sustainable construction and net-zero carbon solutions.

  • Dr. Bruce J. Christensen

    President, Master Builders Solutions

    Dr. Bruce J. Christensen brings over two decades of expertise in advancing concrete technology that strengthens the sustainability and durability of modern infrastructure.

  • Paul Seiler

    VP of Global Marketing, Master Builders Solutions

    Paul Seiler is dedicated to raising awareness of innovative solutions that improve concrete’s performance and longevity across diverse projects.

  • Marty Ozinga

    Chief Executive Officer, Ozinga

    Marty Ozinga, multi-generation customer of Master Builders Solutions, champions sustainable practices that make low-carbon concrete a reality for today’s construction industry.

  • John Lee

    Director of Sustainability, Cemstone

    John Lee, long-time Master Builders Solutions customer, spearheads sustainability efforts at Cemstone, driving the adoption of practices that reduce the environmental footprint of concrete.

  • Scott Parson

    President, CRH Americas Materials

    Scott Parson, long-time customer of Master Builders Solutions, leads CRH’s commitment to sustainable construction by focusing on innovative solutions that reduce embodied carbon in concrete.

"It's Not Cement, It's Concrete".

Cement is a powdered raw material used in making concrete and admixtures play a critical role in making concrete more sustainable.

Featured Projects

Icons of Innovation

Innovation in Action

Inside the Technical Center

The episode also takes viewers into our state-of-the-art Beachwood Technical Center, which houses North America’s largest private concrete lab.

What Sets Us Apart

Dr. Boris Gorella

"Our mission is to Inspire People to Build Better. We are at the forefront of reducing the environmental impact of construction by delivering technologies that enable the creation of durable, resilient structures, and reduce carbon footprints."