Master Builders Solutions was named the 2025 Innovative Product Award winner by World of Concrete (WOC) in the Industry Choice Sustainable Concrete Materials category for its MasterEase 5000 admixture.
Voted on by Industry professionals at the World of Concrete® (WOC) and the WOC360 audience.
MasterEase 5000 admixture awarded in the sustainable concrete category.
MasterEase 5000 provides advanced handling and sustainability benefits to concrete producers, contractors and project owners.
Industry Recognition Program
The Innovative Product Awards, powered by World of Concrete, is an industry recognition program that celebrates the most successful construction community members and their innovations in concrete and masonry. The Industry Choice Award is voted on by Industry professionals at the World of Concrete and the WOC360 audience and presented to one winner in each program category.
“It is important for the industry to recognize the products and services that are advancing and driving innovation within the concrete and masonry sectors," said Jackie James, Vice President of World of Concrete. “Congratulations to the 2025 Innovative Product Award winners!”
Benefits for Concrete Producers, Contractors and Building Owners in Pursuit of Sustainability Goals
The Industry Choice award-winner for Sustainable Concrete, MasterEase 5000, is a water-reducing and conditioning admixture based on a unique, patented technology that improves the rheology and, therefore, the handling of concrete mixtures. This advancement in concrete handling benefits concrete producers and contractors, making the concrete easier to produce, pump, place, consolidate and finish. MasterEase also provides benefits for sustainable, low-carbon concrete mixtures that tend to be harsh or sticky, for concrete producers, contractors, and project owners in pursuit of their sustainability goals.
“Master Builders Solutions is proud to be named as the Industry Choice for this award,” said Bruce J. Christensen, President USA & Canada, Master Builders Solutions. “Selection by voters in the industry reflects our commitment to the concrete industry for over 115 years, helping to drive sustainable solutions for concrete producers, contractors and building owners.” The Industry Choice Award is voted on by Industry professionals at the World of Concrete and the WOC360 audience and presented to one winner in each program category.
About World of Concrete
World of Concrete is the industry’s ONLY annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers display innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. Visit www.worldofconcrete.com for details. To learn more about the 2025 Innovative Product Awards, please visit the Innovative Products Award program page.
About Master Builders Solutions
Master Builders Solutions is a leading global manufacturer of concrete admixtures, as well as other sustainable solutions for the construction industry, focussed on delivering its vision: Inspiring people to build better. Master Builders Solutions provides value-added technology and market-leading R&D capabilities to improve the performance of construction materials and to enable the reduction of CO2 emissions in the production of concrete. Founded in 1909, Master Builders Solutions has ca. 1700 employees operating 37 production sites globally, supporting their customers in mastering their building challenges of today – for a decarbonised future.
www.master-builders-solutions.com and www.linkedin.com/company/master-builders-solutions-/