Press Release

3/28/2025

Master Builders Solutions Featured on ‘Trending Today’

Trending Today, the television series that spotlights the world’s innovative and industry-defining companies, featured Master Builders Solutions, a global leader in sustainable construction, in an episode airing on Fox Business, Bloomberg, and A&E. The episode delves into the company’s innovation journey toward enabling net zero carbon concrete, highlighting its commitment to reducing the environmental footprint of concrete.

  • TV series spotlighting innovative and industry-defining companies.

  • Featuring Master Builders Solutions’ innovation journey toward enabling net zero carbon concrete.

  • Showcases commitment to reducing the environmental footprint of Concrete.

Enabling Carbon Reduction in Concrete

Concrete is one of the world’s most widely used building materials and presents challenges for reducing Global Warming Potential (GWP). In the episode, viewers gain exclusive insights into how Master Builders Solutions specialty admixtures, technologies and expertise enable producers of concrete to address the pressing challenges of significantly reducing carbon in concrete.

“We are proud to be a world leader in concrete carbon reduction technologies for construction and are looking forward to sharing our sustainability story with ‘Trending Today’ viewers,” said Dr. Boris Gorella, CEO of Master Builders Solutions.

Behind the Scenes at Master Builders Solutions

The episode takes viewers behind the scenes at Master Builders Solutions, offering access to its research and development technology center in Beachwood, Ohio. The feature emphasizes the broader impact of innovative technologies in achieving global carbon reduction goals, and features insights from top U.S. concrete industry leaders, further demonstrating the company’s industry-wide impact.

“We are dedicated to helping our customers meet and exceed today’s most challenging building requirements for reducing GWP,” added Dr. Bruce J. Christensen, President of Master Builders Solutions, U.S. and Canada.

Trending Today airs on A&E, Bloomberg Network, and Fox Business Network, reaching a diverse global audience interested in the latest advancements across various industries. To view the episode featuring Master Builders Solutions, go to the Master Builders Solutions website: https://bit.ly/40gQe1L

About Master Builders Solutions

Master Builders Solutions is a leading global manufacturer of concrete admixtures, as well as other solutions for concrete construction, focused on delivering its vision: Inspiring people to build better. Master Builders Solutions provides value-added technology and market-leading R&D capabilities to improve the performance of construction materials and to enable the reduction of CO2 emissions in the production of concrete. Founded in 1909, Master Builders Solutions has ca. 1700 employees operating 37 production sites globally, supporting their customers in mastering their building challenges of today – for a decarbonized future.

www.master-builders-solutions.com/en-us and www.linkedin.com/company/master-builders-solutions-/

About Trending Today

Trending Today is a television series that highlights innovative companies, entrepreneurs, and industry disruptors who are shaping the future of business and technology. Airing on major networks such as Fox Business, Bloomberg, and A&E, Trending Today provides an inside look at cutting-edge solutions and emerging trends across various industries.